Strategy. Action. Growth.

Strong product. Organised business. Lasting growth.

We work with owners who have a competitive edge and the ambition to reach the next level. We connect strategy, digital development and commercial operations - and we take part in the execution.

  • Founders personally involved.
  • Selected partnerships.
  • A shared interest in the result.
01 Strategy
02 Action
03 Growth
One direction
Diagram: strategy, action and growth as three connected areas around one shared direction.

Companies we have worked with

  • Carrera
  • Volvo
  • КАД Проект
  • MINI Cooper България
  • AgroBioVet
  • Harley-Davidson София
  • Club 35
  • Еконт
  • Boutique Play
  • Color & Soin
  • Biolife Cosmetics
  • Paradise Center
  • Валдо 69
  • TENA
  • Милки Био
  • Саяна
  • Венди 101
  • Дворът
  • Импресия
  • Atara
  • Auto Consult
  • Bulfil.bg
  • Care Assistant
  • Intimo.bg
  • Koychevi
  • Kressona
  • Mediterranium
  • Movomo
  • Orange Expo
  • Prime Developments
  • Prime Hotels
  • Rooms.bg
  • The Sicilian Sisterhood
  • Vili Bali

Growth as a system

More marketing does not solve every growth problem.

New enquiries are not enough when the proposition is unclear, sales have no consistent process or operations cannot handle the next level. That is why we look at the business as one connected system.

  1. 01

    A clear proposition

    Who buys, why they choose you and what makes your offer hard to replace.

  2. 02

    The path to a sale

    How interest turns into a purchase - through the digital experience, communication and the work of your team.

  3. 03

    Ready to grow

    How people, processes and tools support execution.

Our approach

One direction. Three connected areas.

We work on the constraints that are actually holding your business back. Priorities come from the business, not from a list of services.

  • 01

    Strategy

    We clarify your competitive edge, target customers, proposition and the economics of growth. We define where it makes sense to invest time and resources.

  • 02

    Action

    We organise processes, responsibilities and tools so that execution supports growth instead of slowing it down.

  • 03

    Growth

    We improve the way your business attracts and wins customers - from digital presence and customer experience to the sales process.

Not everything has to change at once. What matters is starting in the right place.

Who it is for

We are not looking for every business. We are looking for the basis of a strong partnership.

A good fit

  • You have a product or service with a real competitive edge.
  • You see room to grow, including in international markets.
  • You are ready to share data and make decisions.
  • You can provide the resources for execution.
  • You want a long-term partner, not a one-off task.

We are probably not your partner if you…

  • Only need a single ad campaign or website delivered.
  • Expect a guaranteed result without changes to the business.
  • Cannot take part in decisions and execution.
  • Choose a partner on the lowest price alone.

Our priority is e-commerce, software and digital services. What decides is the strength of the business and whether we can create value together.

How we work

From the first conversation to working on execution together.

  1. We check the fit

    We discuss your business, goals and expectations, and assess whether there is a basis for working together.

  2. We pin down the constraints

    We look at the proposition, the data, the path to a sale and operations, and find where change would matter most.

  3. We agree on a shared plan

    We set the priorities, responsibilities, the resources needed and the metrics we will use to track progress.

  4. We execute and improve

    We work with your team, track the results and adjust the approach based on real data.

Partnership model

Commitment to the work. A shared interest in the result.

We prefer long-term partnerships to a series of unrelated tasks. Our model combines a base fee for the resources committed with a variable part tied to agreed results.

Scope, metrics and financial terms are set individually, based on the business, its starting position and the responsibilities of both sides.

  • 01 A clear starting point
  • 02 Agreed metrics
  • 03 Transparent tracking

The team

Two complementary perspectives. One shared plan.

BrandLab brings digital development together with business strategy and commercial execution. The founders are personally involved in every partnership.

Portrait of Stanil Dobrev

Stanil Dobrev

Digital growth and systems

Connects digital strategy, online optimisation and automation with the goals of the business. His focus is on customer experience, measurability and more efficient execution.

stanildobrev.com (opens in a new tab)
Portrait of Angel Todorov

Angel Todorov

Business strategy and sales processes

Works on business direction, sales organisation and the development of sales teams. His focus is on clear priorities, management commitment and a consistent process.

angeltodorov.com (opens in a new tab)

Questions

Before we talk

Is BrandLab a marketing agency?

We do not work as a catalogue of separate marketing services. Depending on what the business needs, we combine strategy, digital development, sales processes and operations into one plan for execution.

Do you only work with online shops?

No. Our priority is online businesses, including e-commerce, software and digital services. We also consider other companies with a clear competitive edge and room to grow.

How is the fee set?

Individually, based on the scope and the resources committed. Our preferred model combines a base fee with a variable part tied to metrics agreed in advance.

What do you expect from our team?

Involvement of someone with the authority to make decisions, access to the data we need and readiness to carry out the agreed changes.

Do you guarantee a specific level of growth?

We do not promise a set level of growth before we know the business. We agree on goals, responsibilities and the metrics we use to assess progress.

Partnership

You have a strong business. Let us discuss its next stage.

Tell us briefly what you are building, what sets you apart and where you are hitting a limit. We will assess whether BrandLab is the right partner for you.

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